Automotive and wireline PHYs
Leadership in 10GBASE-T1 automotive Ethernet, PCIe/CXL, long-reach wireline links, and optical interface DSPs.
ASIC and Chiplet R&D technical leader for automotive networking and wireline/optical connectivity products.
General Manager & Sr. Director of Engineering, Ethernovia Canada Inc.
Previously at: Cadence · Rambus · Huawei · IBM · STMicroelectronics
Ehud Nir is a senior ASIC engineering leader focused on automotive networking, PHY SoCs and high-speed DSP innovation. He is Sr. Director of ASIC Engineering and General Manager at Ethernovia Canada, where he leads a global team developing 10GBASE-T1 automotive Ethernet SoCs and drives architecture, specifications, quality, compliance, power, safety, and production readiness.
His career combines leadership and hands-on execution across Ethernovia, Cadence, Rambus/AnalogX, Huawei, IBM, and STMicroelectronics. He has led end-to-end ASIC development, covering DSP architecture, AFE integration, microarchitecture, RTL, verification, backend and STA, firmware, and lab validation, while building and scaling international R&D teams across North America, Israel, India, and China.
His work includes advanced-technology Ethernet, PCIe, and multi-protocol SERDES PHY ASIC and IP development, from architecture to production silicon. He has authored and co-authored papers and patents, including a DesignCon25 Best Paper Award. He holds B.Sc. and M.Sc. degrees in Electrical and Electronics Engineering from Tel Aviv University.
Leadership in 10GBASE-T1 automotive Ethernet, PCIe/CXL, long-reach wireline links, and optical interface DSPs.
Scope covering architecture, RTL, verification, synthesis, STA, backend integration, firmware, and lab bring-up.
Built and led distributed R&D teams while setting work plans, mentoring engineers, and aligning technology with product requirements.
Papers
Ehud Nir, Mansi Mehrotra, Amin Karami, Chris Holdenried, Robert Wang
James Bailey, Hossein Shakiba, Ehud Nir, Grigory Marderfeld, Peter Krotnev, Marc-Andre LaCroix, David Cassan
Marc-Andre LaCroix, Euhan Chong, Weilun Shen, Ehud Nir, Faisal Ahmed Musa, Haitao Mei, Mohammad-Mahdi Mohsenpour, Semyon Lebedev, Babak Zamanlooy, Carlos Carvalho, Qian Xin, Dmitry Petrov, Henry Wong, Huong Ho, Yang Xu, Sina Naderi Shahi, Peter Krotnev, Chris Feist, Howard Huang, Davide Tonietto
Patents
Patent #12294474 — Issued May 6, 2025
Patent #12237951 — Issued February 25, 2025
Patent #11245407 — Issued February 8, 2022
Patent #10693589 — Issued June 23, 2020
Patent #8472271 — Issued June 25, 2013
External links